We are Andy Coley and Jo Wilson and our mission is to empower people to develop their self confidence and self-esteem so they can feel comfortable as their true self, live their best life and have fun doing so!

We work with thousands of people from CEO’s to single mums to help them build self confidence which has amazing effects on their lives, in relationships, health, finance & career prospects.

Too many times we see people holding themselves back through fear and lack of belief in themselves.

Repeatedly we hear people’s dreams have been buried because they distrust their ability to make them happen.

Much too often we feel the pain of those who tell us about the relationships that failed or didn’t even start because they didn’t have the confidence to trust or express their own needs or communicate in a way that could really be heard.

Frequently we see careers falter and stick or businesses flounder because self-belief wavers and fear creeps in.

Time and again people come to us in bewilderment as they are confident in many areas of their lives but there is one area they find their confidence drains and their faith in their own abilities hits the floor. They simply don’t know how to build self confidence in that area.

Confidence is unique to all of us. It means something different to each of us and is thus measured in different ways. And yet we try and compare ourselves with others “I wish I had their confidence….”


The Keys to Confidence are:

Self Awareness Key

Self-awareness – Understanding where you are now, being honest with yourself and recognising where your confidence peaks and wanes. In which areas of your life are you at your most confident and what happens when your confidence drops? Self-awareness is the first step in developing how to build self confidence,  creating what you want and mastering your life. As you develop self-awareness you are able to make changes in the thoughts and interpretations you make in your mind and thus is key in building your self-confidence.

Acceptance – By accepting your true self you are able to embrace all facets of yourself and recognise your weaknesses, limitations, and foibles, but this awareness in no way interferes with your ability to fully accept, respect and love ourselves and, in fact, enhances it. Accepting your own emotions and allowing yourself to be vulnerable is one of the keys to knowing how to build self confidence, relinquish fear and build strength. As Robert Holden puts it in his book ‘Happiness Now!’ “Happiness and self-acceptance go hand in hand. In fact, your level of self-acceptance determines your level of happiness. The more self-acceptance you have, the more happiness you’ll allow yourself to accept, receive and enjoy. In other words, you enjoy as much happiness as you believe you’re worthy of”

Celebration – Learning the skill of celebrating what you have achieved and where you are and allowing yourself to accept positive recognition from others. It’s also about celebrating the good things in life, being grateful and having fun!

Learning – Looking at the evidence of what has happened, what impact those around you have had and what you would like to do differently next time. It’s about being open to learning from others rather than comparing yourself to others and being curious about your own reactions; learning to relish each experience as a growth opportunity because without learning how can there be growth? Learning and feedback is key to developing how to build self confidence.

Letting Go – Saying goodbye to the distorted views of others that have instilled unhelpful and limiting beliefs about yourself, letting go of negative relationships, discarding unproductive thought patterns to allow space for new empowering ones and cutting loose from the invisible strings you have tied to your lack of self confidence.